Social Media for Social Cause.....

Yesterday morning, few youngsters from schools and colleges decided to go to Raisina Hill in Delhi where our Parliament and important Government Offices are situated, to protest against the recent gang-rape in the capital. Their motive was very simple, i.e. to demonstrate peaceful protest asking the Government for speedier action against the criminals and bring in measures to make our capital crime free. Within hours, the crowd began soaring from hundreds to thousands. 

And it happened through our social media connectedness. Soon we find not only youngsters, but also old people pouring out from every street of Delhi to join the protest at Raisina Hill. The crowd became too much for police preparedness to handle and any attempt in stopping the crowd moving forward took ugly turn. TV and radio were covering the incident live, but the real crowd puller was the social media. It soon became a national outrage over facebook, twitter, youtube and SMS.

We witnessed voices on twitter, facebook echoing the sentiment and emotion of the protesters in Delhi. Many change their profile pictures as black dot to join the protest digitally. It was like a flash mob expressing frustration, anger, and helplessness in unison. The spread of heart of humanity was natural, spontaneous and primal. 

We saw the social media as a real tool or platform for social cause where citizens plead authority for corrective actions through a unified voice, which is impossible for anyone to ignore.