Culture @Company

There is saying that culture eats the strategy for breakfast. It is true. Company culture is not a fluffy word for décor at HR desk. It is the most crucial artifact for business to draw its own present and future definition. 

Company culture can best be defined as a combined belief  and  expression of the associates within the company. It is the embodiment of the way they all behave within the company and with outside stakeholders, consistently, irrespective of good time or bad time.

The way the associates are empowered, motivated and challenged to drive business, the way they collaborate with each other to meet what business demands, the way they remain focused on customer, the way they cherish learnings and rejoice success, the way they nourish the newcomers respectfully as part of a family, the way they treat and serve outside stake-holders as part of eco-system, that in essence is the company culture.

As a leader one should keep an eye on the company culture. It impacts talent in a way that; forget talent acquisition, one may not be able to retain. It impacts product and services in a way that; forget innovation, mere maintaining existing products and services may be difficult. It impacts customers in a way that; forget new customer wins, retaining existing customers will be a nightmare. It impacts business numbers in a way that; forget growth, one will be irrelevant and non-existstent. 

Culture is the single most important aspect of a company that determines its existence, dominance in the market and long-term success and is the platform upon which business strategy is executed with style to create an experience.