I went for lunch yesterday with a colleague to nearby KFC. In fact, normally I am not a KFC fan. But it is good that I went.
The store is like any other franchisee fast-food joint. But there is something unique about this joint. All the boys and girls working there including those at the counters are deaf and dumb. When you stand in the counter and as usual looking at the board on the wall behind the counter, start placing the order, you suddenly see fingers from counter pointing to the chart on the counter table. Also you see the badge on their shirts. It says "please point".
The store is like any other franchisee fast-food joint. But there is something unique about this joint. All the boys and girls working there including those at the counters are deaf and dumb. When you stand in the counter and as usual looking at the board on the wall behind the counter, start placing the order, you suddenly see fingers from counter pointing to the chart on the counter table. Also you see the badge on their shirts. It says "please point".
Then you realize the difference and you are not accustomed to placing the order this way. Any way, I followed the fingers and start ordering from the chart pointing to pictures and labels. No problem, the order was placed correctly.
The great thing to observe is the confidence on the faces of these boys and girls. Twinkling eyes, beaming smiles and fingers pointing to charts communicate a lot. In fact the body language is so positive that it is infectious.
Do not know who is the franchisee owner, but definitely kudos to him/her for this novelty for including disadvantaged youth in mainstream customer service, providing them respectable economic independence, making them confident young folks and providing wow factor in servicing the customers. Great idea to create unique customer experience….

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